Longines Sponsors Breeders' Cup Classic

As part of a new agreement with Breeders' Cup, Swiss watch brand Longines becomes the title partner of the Longines Breeders' Cup Classic (G1).

The landmark agreement represents the first time that Breeders' Cup has placed a brand before the iconic race, which culminates the annual racing season, and solidifies Breeders' Cup's status as a premier lifestyle and sports event. 

A brand that has been rooted in the equestrian universe for 150 years, Longines has been an important Breeders' Cup partner since 2014. In addition to acting as the official timekeeper and official watch for the Breeders' Cup World Championships, the renowned watchmaker continues to serve as the title partner for the Longines Breeders' Cup Turf (G1T) and the Longines Breeders' Cup Distaff (G1). The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships' most elegant man and woman each year. 

"For years, Longines' unwavering support of the Breeders' Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level," said Drew Fleming, executive vice president and COO of Breeders' Cup. "The Longines Breeders' Cup Classic is one of the world's greatest horse races and it's hard to imagine a better brand fit when matched with the elegance and prestige of Longines." 

"Longines is pleased to renew its association with the Breeders' Cup and to become the title partner of the Longines Breeders' Cup Classic", said Matthieu Baumgartner, Longines vice president of marketing. "Our involvement in horse racing dates back to the 1870s, when Longines developed its first chronograph movement, used on the American racetracks. 140 years later, as the official partner, official timekeeper and official watch of the much-awaited Breeders' Cup, Longines reaffirms its long-lasting passion with the discipline."