Group 1 winner Advertise to Stand at National Stud

Advertise, the son of Showcasing who carried the Phoenix Thoroughbreds colors to three group 1 victories, has been retired from racing and will begin his stallion career at the National Stud in Newmarket in 2020.

"We are hugely excited to be given the opportunity to stand Advertise at the National Stud," stud director Tim Lane said. "He was an exceptional racehorse with the physical attributes to match.

"His sire, Showcasing, is continuously proving himself to be a world-class stallion, and we are privileged to be offering breeders his highest-rated son. We are extremely grateful to Martyn Meade, Phoenix Thoroughbreds, Amer Abdulaziz, and Dermot Farrington for entrusting us with Advertise for his stud career."

Abdulaziz, chief executive of Phoenix Thoroughbreds, added: "As a group 1 winner at 2 and 3, Advertise has given us some brilliant days. His win in the Commonwealth Cup (G1) at Royal Ascot this year was a particularly special and happy day.

"We are really excited to stand him as a stallion at the National Stud alongside Aclaim, and we will be supporting his progeny in the sales ring. I would like to thank Martyn for the expert handling of his career and Frankie (Dettori) for his great rides and invaluable insights."

Speed, precocity, and toughness were the hallmarks of Advertise's racing career, and when he was first unleashed by Meade, he hinted to the trainer he could be something out of the ordinary with an impressive debut success in a competitive Newbury maiden.

He was then pitched straight into pattern company and went down by just a length to Calyx in the Coventry Stakes (G2). He maintained his rapid upward curve when he landed the Arqana July Stakes (G2) by clear water on his next outing in what proved to be his final start outside of group 1 company.

The colt gained his first taste of top-level glory when he showed speed and spirit in equal measure to claim the Keeneland Phoenix Stakes (G1) at the Curragh, becoming the first British-trained runner in more than two decades to land the coveted prize. He rounded off his 2-year-old campaign with a hugely creditable second to Too Darn Hot, who now stands for £50,000 at Dalham Hall Stud, in the Darley Dewhurst Stakes (G1).

Advertise returned at 3 and, after a reappearance run in the QIPCO Two Thousand Guineas (G1), took his form to new heights when he produced a devastating performance in the Commonwealth Cup. He saw off Forever In Dreams and subsequent group 1 winners Hello Youmzain and Ten Sovereigns in a quicker time than past winners Caravaggio and Muhaarar.

After a runner-up finish in the Darley July Cup (G1), Advertise beat his elders as he recorded his third group 1 success in the LARC Prix Maurice de Gheest (G1). He again proved thoroughly game as he got the better of group 1 winners Brando, One Master, Pretty Pollyanna (GB ), and Polydream.

"Advertise has a great constitution," said Dettori, who was in the saddle for all three group 1 wins. "He's blessed with a high cruising speed and a dazzling turn of foot."

Bred by Cheveley Park Stud, the top-class sprinter boasts a pedigree that marries two of the current era's most prominent bloodlines. He is the highest-rated runner by Showcasing, whose own stud record includes horses such as Quiet Reflection, Soldier's Call, and Tasleet.

He is out of Furbelow, a six-furlong winner by champion broodmare sire Pivotal and, therefore, a full sister to listed winner Red Diadem.

"Advertise was a joy to have in the yard," Meade said. "To have a horse with his combination of speed, soundness, and consistency is very rare. I very much look forward to seeing his progeny on the track in years to come, and I hope they inherit some of his father's star qualities."

An introductory fee for Advertise will be announced at a later date.