Churchill Announces G.H. Mumm Partnership
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G.H. Mumm has been named the "Official Champagne of the Kentucky Derby and Churchill Downs Racetrack" under a three-year partnership.
In a release, Churchill Downs said a core tenet of the partnership that begins with this year's May 2 Kentucky Derby Presented by Yum! Brands (gr. I) calls for the "G.H. Mumm Winner's Circle" to be created as part of the ongoing construction of the track's $4.2 million winner's circle suites and courtyard, located directly beneath the Twin Spires.
As a result of its year-round affiliation with the track, G. H. Mumm will be a featured part of victory celebrations following stakes races and major events at the track throughout the year.
"We are thrilled to become the official champagne of the Kentucky Derby," said Jeff Agdern, senior vice president of Pernod Ricard USA's Wine and Champagne Group. "This sponsorship aligns perfectly with the dynamic spirit of G.H. Mumm and will enable us to achieve the growth and ambition we have for the brand in the market."
"We welcome G.H. Mumm to the celebration of the Kentucky Derby, one of the world's most spectacular sports and entertainment celebrations, as a partner in both our great race and year-round festivities at Churchill Downs," said Kevin Flanery, president of Churchill Downs Racetrack.