ABR, Autism Speaks Establish Partnership
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America's Best Racing has announced a strategic partnership with Autism Speaks, the world's leading autism advocacy and science organization.
The partnership is designed to expand awareness of fund-raising activities for Autism Speaks and interest in America's Best Racing and The Jockey Club Tour on Fox Sports 1 that kicks off Feb. 7 from 5:30-7:30 p.m. ET with the $500,000 Donn Handicap (gr. I) from Gulfstream Park and the San Antonio Invitational Stakes (gr. II) from Santa Anita Park.
On-air talent for The Jockey Club Tour on Fox Sports 1 series will all wear Autism Speaks pins throughout the 2015 telecasts, and public service announcements advocating for people affected by autism will be featured on telecasts.
Additionally, Autism Speaks and ABR will cross-promote their respective missions across social and digital media platforms and will explore future campaigns, events, and co-sponsorship opportunities, according to a release from The Jockey Club. In 2008, Autism Speaks was selected by FOX Sports to be one of four charities featured in its new FOX Sports Supports on-air charitable initiative.
"We are very pleased to partner with Autism Speaks and to raise awareness and funding for autism research and family services," Jason Wilson, president of TJC Media Ventures, a subsidiary of The Jockey Club, said in a release. "Therapeutic riding is a proven and well-regarded treatment for children with autism, and many retired Thoroughbreds find new homes on farms, ranches and foundations that provide equine therapy to autistic children. By combining forces with the world's leading autism organization and highlighting synergistic efforts using the combined resources of our marketing, digital, and social outreach, awareness for both Autism Speaks and America's Best Racing stand to benefit."
"We are thrilled to partner with The Jockey Club and for its commitment to the one in 68 people living with autism," said Alec Elbert, chief strategy and development officer at Autism Speaks. "The awareness and funds that will be raised via America's Best Racing are vital to our mission of providing a better future for those who are affected by the disorder."