Tickets for the Breeders' Cup World Championships Nov. 6-7 at Keeneland will go on sale March 9, and based on its 2015 event in Lexington, Breeders' Cup officials have prepared for high demand.
Those officials suggested buying tickets sooner rather than later. As in 2015, there will be no tickets sold on the days of the event.
Tickets will be available for purchase at BreedersCup.com. New software has been purchased by Breeders' Cup in order to expedite the process while allowing fans to choose specific seats. Tickets will go on sale at 9 a.m. ET Monday.
"The best way to purchase tickets is to go to BreedersCup.com," Breeders' Cup CEO Drew Fleming said. "We anticipate a significant demand based on the success of Keeneland in 2015. The easiest way for patrons to purchase tickets will be to go to the website."
Fleming said there will be a queue on the website that will place patrons in order while keeping the site from freezing up while ticket orders are processed. Tickets will not be available for purchase at Keeneland's website Monday; all patrons are being directed to BreedersCup.com.
"Expect to wait some, but there is a process that will allow people to purchase tickets there," Fleming said. "We've developed a software that will sufficiently move people through the queue."
Seating options include general admission, reserved seats, and box seats, as well as a number of unique experiences thanks to a $10 million investment in structures and renovations. Those ticket options will make full use of Keeneland's property—including the Keene Barn/entertainment center and sales pavilion, among other locations.
Attendance will be capped at 45,000 for both the Friday and Saturday cards. Patrons will also have the option to select park-and-ride shuttles to and from Keeneland that will be based on Richmond Road and Harrodsburg Road.