Great British Racing International has thrown its support behind British-based breeze-up consignors by committing to a financial contribution toward digital marketing ahead of the upcoming round of sales.
The move mirrors that of Irish Thoroughbred Marketing, which launched a new scheme in support of Irish breeze-up consignors in light of the coronavirus crisis.
The initiative will see GBRI working with Tattersalls, Tattersalls Ireland, and Goffs UK (along with its 2020 sale partner, Arqana) to arrange a financial contribution toward the suite of professional videos that are currently being made of all British breeze-up entries.
In the majority of cases, a contribution of £30 per lot will be arranged directly with the British-based videographers who have been commissioned for the project. In cases where consignors have already produced a professional video, a reimbursement of £30 will be arranged via the sales house, subject to the footage meeting the required standard.
Amanda Prior, the general manager of GBRI, said: "It has been fantastic to see Europe's bloodstock auction houses and the industry's representative bodies taking a collaborative approach during this very challenging period to ensure the breeze-up sales take place in as effective a format as possible.
"It is vital that, collectively, we do all we can to get these horses sold so that all vendors across all of the breeze-up sector can return to our yearling sales later in the year and play a key role once again.
"We are delighted to be working with the sales houses in supporting the growing British breeze-up community, both by part-funding the professional video footage of their horses and assisting with the promotion and distribution of this footage once it is ready to go."