New Brand Campaign Launched for 2020 Breeders’ Cup
Description:
The Breeders’ Cup announced Tuesday details of a new brand awareness campaign to promote the 2020 World Championships, which will be held this year at Keeneland Nov. 6-7. The campaign, representing Breeders’ Cup’s largest-ever digital advertising initiative with a multi-million dollar digital and broadcast media buy, is entitled “A Breed Apart” and targets sports bettors,
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