ABR Launches Triple Crown Video Series
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America's Best Racing has launched a four-part video series of digital ads filmed and produced by ABR Films titled "The Road Less Traveled: The Road to the Triple Crown."
ABR is a multi-media fan development and awareness-building platform initiated by The Jockey Club.
The four-part digital video series was filmed in Kentucky and will use the hashtag #RoadtoTC. The videos will be rolled out at www.AmericasBestRacing.net on April 6, 13, and 20, and May 6, and will be supported by strategic placements at Facebook, YouTube, and yahoo.com.
The video can be viewed here: http://youtu.be/BAxtFGM05bw.
"The video series highlights the hopes and aspirations indelibly tied to the pursuit of this most difficult athletic challenge, and features the beautiful cinematography of Bluegrass country," ABR said in a release. "Mainstream sports references, a cameo by a 1958 Chevrolet Apache Truck and a quirky script are designed to expand the awareness, conversation and national viewing audience of the 2015 Road to the Triple Crown."