The Road Less Traveled: The Road to the Triple Crown
Description:
Enjoy the second episode of a four-part video series of digital ads filmed and produced by ABR Films, entitled: “The Road Less Traveled: The Road to the Triple Crown.”
The video series highlights the hopes and aspirations indelibly tied to the pursuit of this most difficult athletic challenge, and features the beautiful cinematography of Bluegrass country. Mainstream sports references, a cameo by a 1958 Chevrolet Apache Truck and a quirky script are designed to expand the awareness, conversation and national viewing audience of the 2015 Road to the Triple Crown.
The Triple Crown is the most difficult trophy to capture in all of sports. It has only happened on 11 occasions, with the last time occurring in 1978. A 3-year-old Thoroughbred must win three races – the Kentucky Derby, Preakness Stakes and Belmont Stakes, each at a different distance – over the span of five weeks. Despite the prodigious odds, the annual quest to capture this coveted crown attracts the hearts and minds of Americans from coast to coast.
More than 45 million people tuned in to NBC Sports for the 2014 Triple Crown, only to witness California Chrome’s quest fall short in early June at the Belmont Stakes.
Will we witness a Triple Crown sweep in 2015? America’s Best Racing will feature all the latest updates, news, blogs, photos, gambling insights, and party tips, and tune-in to NBC Sports, who will provide live coverage of all three races: Kentucky Derby on Saturday, May 2; Preakness on Saturday, May 16; and Belmont Stakes on Saturday, June 6.
THE ROAD LESS TRAVELED: THE ROAD TO THE TRIPLE CROWN, Episode 1