Colio to Sponsor Queen's Plate Red Carpet
Description:
Woodbine Entertainment Group (WEG) and Colio Estate Winery have announced a three-year partnership which includes the southern Ontario winemaker launching an Ontario-wide promotion offering a red carpet experience for the Queen's Plate, Canada's most renowned horse race.
The "Colio Red Carpet Experience at the Queen's Plate" will be unveiled for the 156th edition of the race, Sunday, July 5, 2015 at Woodbine.
"The partnership with Colio allows Woodbine to present the Queen's Plate brand to a broader audience across Ontario," said WEG's vice president of marketing and broadcasting Paul Lawson in a statement. "Colio is a much admired Canadian brand among wine lovers and we're proud of the association Woodbine and the Queen's Plate has with it."
The partnership leverages WEG's premium horse racing and Colio Estate Winery's VQA wines, which have won more than 400 awards in competitions around the globe. Colio wines will be also available at other WEG's outlets, including Mohawk Racetrack, Turf Lounge, and WEGZ Stadium Bar.
"The Queen's Plate and Woodbine Racetrack are the most refined names in Canadian horse racing," said Colio president Jim Clark in a statement. "Colio wants to be associated with that kind of class. The Colio Red Carpet Experience at the Queen's Plate helps us to do that."