Weir, Lipinski on NBC Social Media for Derby
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NBC plans coverage of Kentucky Derby Week across all social media platforms, featuring NBC Sports Group's fashion and lifestyle experts and social media mavens Johnny Weir and Tara Lipinski.
Having previously served as correspondents for events ranging from the Academy Awards to Super Bowl XLIX, Weir and Lipinski brought their fashion sense to the annual White House Correspondents' Dinner April 25.
NBC Sports Group will present 15.5 live hours of Kentucky Derby coverage, a record for the event, beginning Wednesday, April 29, at 4 p.m. ET on NBCSN, and culminating with the Kentucky Derby Presented by Yum! Brands (gr. I) on NBC May 2. Coverage begins on Saturday at Noon ET on NBCSN before moving to NBC at 4 p.m.
Every day of Derby week, beginning Monday, April 27, Weir and Lipinski will take over one of NBC Sports' social media accounts. From Facebook chats and Twitter Q&A's to an Instagram "A Day in the Life" from Churchill Downs, fans will be able to get closer to Johnny and Tara's Derby Week.
—Monday: Johnny and Tara's Derby Trends Pinterest Board launched today. Click here for a link to their fashion and entertainment picks.
—Tuesday: Fans can join Johnny and Tara as they capture their experience packing for Derby week on NBC Sports' Vine account.
—Wednesday: Johnny and Tara will take over the @NBCSN Twitter handle to answer questions about Derby fashion and the scene at Churchill Downs.
—Thursday: Johnny and Tara will Periscope "A Day in the Life at Churchill Downs" from the @NBCSN Twitter handle, giving fans a live stream of what's happening behind-the-scenes as they prep for Thursday's Kentucky Derby Access show at 4 p.m. ET on NBCSN.
—Friday: Johnny and Tara will take over the NBC Sports Instagram, posting photos from the Pink Carpet at the Longines Kentucky Oaks (gr. I).
Horseracing aficionados and fans of the elegance and glitz of the Derby can access content from Derby week at a "social center" housed at Kentucky Derby All-Access here. Fans can access and sort social media content from Instagram, Twitter,and Vine through various streams,including horse racing experts, horses (including social accounts from the horses themselves, jockeys and trainers), glamour (celebrities and fashion experts), a photos-only section, and Vine videos.
New to Kentucky Derby All-Access this year is the "Horse Namer," where fans can type in their names and are instantly provided with their Kentucky Derby horse name along with a horse avatar that is shareable on Facebook and Twitter. NBCSports.com/Derby will also house downloadable Derby party printables and a Pinterest widget to drive pinners to boards that will help them plan the perfect Derby party.