The Road Less Traveled: The Road to the Triple Crown
Description:
With 2015 Kentucky Derby winner American Pharoah officially on the Road to the Triple Crown, America’s Best Racing (ABR), a multi-media fan development and awareness-building platform initiated by The Jockey Club, today released episode four of their four-part series of digital video ads filmed and produced by ABR Films titled “The Road Less Traveled: The Road to the Triple Crown.” To date, the video ad campaign has garnered over 266,000 views.
You can view episode four here.
America’s Best Racing will unveil a sequel series of ads titled #RoadtoTC during the two weeks leading to the second leg of the Triple Crown, the Preakness Stakes.
The Triple Crown is the most difficult trophy to capture in all of sports. It has only happened on 11 occasions, with the last time occurring in 1978. A 3-year-old Thoroughbred must win three races - Kentucky Derby, Preakness and Belmont Stakes, each at a different distance – over the span of five (5) weeks. Despite the prodigious odds, the annual quest to capture this coveted crown attracts the hearts and minds of Americans from coast to coast. More than 45 million people tuned-in to NBC Sports for the 2014 Triple Crown, only to witness California Chrome’s quest fall short in early June at the Belmont Stakes.
Will we witness it in 2015 with American Pharoah? Stay tuned to www.AmericasBestRacing.net for all the latest updates, news, blogs, photos, gambling insights, and party tips and tune-in to NBC Sports who will provide live coverage of American Pharoah’s quest to win the second leg of the Triple Crown, the Preakness on Saturday, May 16.
THE ROAD LESS TRAVELED: THE ROAD TO THE TRIPLE CROWN, Episode 1
THE ROAD LESS TRAVELED: THE ROAD TO THE TRIPLE CROWN, Episode 2
THE ROAD LESS TRAVELED: THE ROAD TO THE TRIPLE CROWN, Episode 3