Emirates Racing, Weatherbys Partner on Digital Platform

The Emirates Racing Authority is partnering with Weatherbys to transform its digital infrastructure to improve the logistics of managing horse racing for participants and improving the experience for fans.

The Emirates Racing Authority is recognized as one of horse racing's pre-eminent governing bodies overseeing a world-leading race program and infrastructure within the United Arab Emirates. Racing in the UAE has for many years played a major part in the sport's global calendar with so many of its horses performing at the highest level on the world stage.

In keeping with the profile and influence of its racing both domestically and internationally, the ERA are looking to revolutionize its tech, digital, and data capabilities through a partnership with Weatherbys to develop and deploy a world-leading Cloud-based platform that will utilize artificial intelligence and machine learning algorithms.

The Weatherbys Cloud solution will be designed to position data at the center of the ERA's digital strategy in a way that creates operational efficiencies as well as elevating and enhancing the customer journey. This will be done through engagement with the platform across multiple devices thereby generating new and mutually beneficial partnership for growth.

The ERA have a clear vision to provide for the well-being of horses in and out of competition and as part of the digital transformation program the Weatherbys ePassport will play an important part by ensuring that the health, welfare, and traceability of all horses are continuously monitored. The system will be configured on a secure central data model, providing seamless management operations, stakeholder engagement, and distribution of data.

The new Digital Platform will make it significantly easier to generate valuable insights from data, deploy rich applications, create powerful workflows, automation, and leverage AI across all stakeholders and administration activities such as:

• Combating inaccuracies and errors within duplicated data.
• Enhancing customer experience.
• Implementing a modern financial accounting and payments system.
• Accelerating innovation for Thoroughbred and Arabian Racing in the UAE

Mohammed Saeed Al Shehhi, board member and general manager of Emirates Racing Authority said: "We are very excited to be working with Weatherbys on this revolutionary project, as we look to a future of integrated data systems that propel engagement with this wonderful sport. Our ambition to provide greater insights on the health of the horse and how we interact with our stakeholders, partners and racing fans will be realized through our partnership with Weatherbys."

Russell Ferris, chief executive of Weatherbys said: "Emirates Racing has been a world leader on the international racing stage for many years and we are immensely proud to have been selected by the ERA to deliver their digital transformation project. We're really looking forward to working with the team at the ERA as we deliver on their vision to transform their digital ecosystem for the benefit of everyone involved with racing in the UAE. Much of this will be driven by the way the stakeholders and audiences will interact with original and time critical content and data, thereby creating ongoing value to the sport, the ERA and its partners."