Churchill Downs Releases Logo for Kentucky Derby 149
Image:
Description:
Photo: Churchill Downs
Churchill Downs has unveiled the official logo for the 149th running of the Kentucky Derby presented by Woodford Reserve (G1), and the event mark pays homage to a notable anniversary and salutes the victors of one of the most incredibly testing and rare feats in all of sports.
Highlighted by the Kentucky Derby's iconic color palette of red, black, gold, and white, the Kentucky Derby 149 logo features diamonds intended to replicate the blocks in legendary Secretariat's famed blue and white silks as 2023 will be the 50th anniversary of his unforgettable Triple Crown sweep. Meanwhile, the specific number of 13 diamonds is in reverence to the number of Thoroughbreds that won all three races in the Triple Crown.
The diamonds are set within a Coat of Arms shield that projects the achievements, heritage, longevity, and stability of the Kentucky Derby, which dates back to 1875.
The logo, designed by New York-based marketing agency SME, will be used on a wide variety of Kentucky Derby merchandise, including apparel for the whole family, the iconic silver Mint Julep cups, glassware, jewelry, and other collectibles and gift items. Women's and men's T-shirts featuring the logo are available now at www.KentuckyDerbyStore.com. Additional official merchandise also will be available online, at Churchill Downs Racetrack, the Louisville Muhammad Ali International Airport, the Kentucky Derby Museum Gift Shop, and other retail outlets.