Agency Selected to Market American Pharoah

New York City-based sports and entertainment marketing Leverage Agency has been selected as the exclusive marketing, sponsorship, and product licensing agency for Triple Crown contender American Pharoah.



According to a press release, Leverage will coordinate its efforts with Hiltzik Strategies, the Zayat family's communications team, on digital, social and communication branding strategies relating to sponsorship and licensing opportunities.



Winner of the Kentucky Derby Presented by Yum! Brands (gr. I) and Xpressbet.com Preakness Stakes (gr. I), Zayat Stables' homebred colt will attempt to become the first horse to sweep the Triple Crown since Affirmed in 1978 when he contests the June 6 Belmont Stakes (gr. I).



"The possibility of winning the Triple Crown on the oldest track in America is an unbelievable honor for us, and we're looking for special partners to accompany us on this historic journey," Ahmed Zayat, CEO of Hackensack, N.J.-based Zayat Stable, said in a statement. "We conducted a search of agencies and were thoroughly impressed with Leverage Agency's range of services and deep understanding of the industry."



"It's thrilling to be associated with this incredible Triple Crown contender who has inspired people around the world," said Ben Sturner, CEO of Leverage Agency. "We're excited about the range of impactful marketing possibilities, and look forward to our partnership with Ahmed Zayat, one of the top Thoroughbred owners in the country."



In 2014, Leverage Agency managed the sponsorships for Triple Crown contender California Chrome, which included major deals with Skechers and Breathe Right.  As part of the sponsorship with Skechers, branding was seen on trainer and ownership team apparel as well as California Chrome's horse blanket, barn, and promotional events. Breathe Right also gained national attention as a partner with their high-profile nasal strip activation activities.