We know it as a tried-and-true consignment that has been making headlines at the Keeneland September Sale for over 20 years now. And we know its figurehead Peter O'Callaghan as one of the sharpest pinhookers in the game–flipping a $400,000 American Pharoah colt into a $2.2 million Keeneland September yearling in 2018 and before that,
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