Breeders' Cup, RaceTech Partner on New Game

Breeders' Cup and RaceTech have announced they are partnering to develop a new historical horse racing game that will make its debut just prior to the Oct. 30-31 Breeders' Cup World Championships at Keeneland.

The Breeders' Cup game will launch at the historic Red Mile racetrack in downtown Lexington. The facility is undergoing a major renovation designed to showcase the RaceTech historical horse race system, including the Breeders' Cup game. The multi-million construction project is a joint venture by the Red Mile and Keeneland. It is currently hiring several hundred people and is scheduled to open in September.

Although RaceTech has created dozens of pari-mutuel historical racing games since it began in 2000, this is the first time RaceTech has partnered with a major racing organization and championship event to create a branded game.

"It's great to be able to work with RaceTech on this exciting development," said Breeders' Cup president Craig Fravel. "There is enormous excitement already building for this year's World Championships, and this game will help create added awareness of our event and to patrons at the Red Mile."

Louis Cella, one of the founders of RaceTech, said, "We are honored to be working with Breeders' Cup on this new pari-mutuel game. Both entities are dedicated to horse racing and to all the people whose livelihoods depend on it. This is going to be another boost for all of them and for the sport we love."

"Keeneland is proud to bring the Breeders' Cup home to Central Kentucky," said Keeneland president Bill Thomason said. "The launch of this Breeders' Cup game is perfectly timed to enhance excitement about the championship event as well as the opening of our new historical racing facility at the Red Mile."  

Red Mile president Joe Costa said the historic Lexington facility is delighted to be the site of the debut of the Breeders' Cup game. "We're investing millions in racing and hiring hundreds of people. This will simply add to the overall positive economic impact on Kentucky."

RaceTech's innovative pari-mutuel Historical Horse Racing system, also known as Instant Racing, allows patrons to wager on previously run horse races. The system was developed with assistance from Amtote International, a world leader in pari-mutuel wagering systems and totalizator services.

Historical racing was first introduced at Oaklawn Park in Arkansas in 2000 and has since expanded to other states, including to Kentucky in 2011. Since inception RaceTech has returned more than $40 million for purses at some three dozen racetracks around the country, including $10 million for purses at tracks in Kentucky.