New Four-Part Series of Digital Ads From ABR
Description:
America's Best Racing announced July 13 the launch of a four-part series of digital video ads, #IBelieveIn, produced by ABR Films and filmed at Denali Stud near Paris, Ky.
According to a release, the digital video ads "celebrate the passion, beauty and attraction of horse racing from the perspective of a young, female fan."
Acacia Courtney, who recently ended her reign as Miss Connecticut while a student at Fordham University, is featured in the video series. A horse racing enthusiast and longtime horseback rider who aspires to a broadcast journalism career in Thoroughbred racing upon graduation, Courtney is the founder of the non-profit retired racehorse charity Racing for Home.
Episode 1 can be viewed here: youtu.be/uXedvEIyOgk.
America's Best Racing said it celebrates summer racing and "the diverse and avid fandom of the millions of passionate race fans from coast to coast" with the video series by asking, "What do you believe in?"
The digital video campaign will use the hashtag, #IBelieveIn, and encourage fans to create their own 60 seconds or shorter videos or tweets and tweet to @ABRLive, sharing what they believe in related to horse racing and life.