L.V. Harkness New Breeders' Cup Partner
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L.V. Harkness & Co., a Lexington-based provider of fine gifts, interior design, and elegant trophies, has been named an official marketing partner and luxury gift partner for the 2015 Breeders' Cup World Championships, Breeders' Cup announced July 20.
The 2015 Breeders' Cup will be held for the first time at Keeneland in Lexington Oct. 30-31.
As a part of the agreement, L.V. Harkness will be the presenting partner of the Breeders' Cup Gifting Lounge at Keeneland. At the Breeders' Cup Gifting Lounge presented by L.V. Harkness, participating Breeders' Cup horsemen, dignitaries, and guests from around the world will receive their official event gifts, including specialty items from L.V. Harkness.
L.V. Harkness will also have the opportunity to use the official Breeders' Cup marks to design a customized collection of gifts both domestically and internationally.
"The Breeders' Cup represents the best of the best in the Thoroughbred industry," L.V. Harkness owner Meg Jewett said in a release. "At L.V. Harkness we strive to emulate that in our world of luxury gifts, tabletop, and trophies."
"We are very pleased that L.V. has joined with us this year as a marketing partner and presenting partner of the Breeders' Cup Gifting Lounge," Breeders' Cup president and chief executive officer Craig Fravel said. "The style, quality, and excellence of the L.V. Harkness products will provide our worldwide guests attending this year's Championships at Keeneland with a special added benefit to their overall Breeders' Cup experience."