Keeneland Adds AI-Driven Insights to Race Day App

Keeneland announced April 4 the launch of artificial intelligence technology within the Keeneland Race Day App, making it the first race track to offer AI-driven insights to enhance the fan experience. This cutting-edge innovation will provide racing enthusiasts with real-time data on races and runners, predictive analytics, and deeper insights about the Keeneland spring meet—all at their fingertips.

This new feature integrates artificial intelligence to provide insights on races, runners, and the race meet as a whole. With tailored summaries based on program data and past performances, fans and horseplayers will gain valuable, real-time analysis to enhance their race-day experience.

The introduction of AI technology reflects Keeneland's ongoing commitment to innovation while maintaining the tradition and integrity that define its world-class racing experience. Fans can experience these new features by downloading or updating the Keeneland Race Day App.

Generative insights are available today for April 6-8.

"Keeneland is always looking for ways to enhance the fan experience," Keeneland vice president and chief marketing officer Christa Marrillia said. "Whether you're a first-time visitor or a seasoned handicapper, this AI-driven feature will provide valuable, real-time analysis to help you make the most of your day at Keeneland."

The Keeneland Race Day App, which is a guide to handicapping and enjoying a day of racing at the track, can be downloaded on the App Store or is available on Google Play.