TDP Adds Alcock as Marketing Manager

Total Performance Data (TPD), the London-based global leader in horse racing data announces that Anna Alcock, currently Marketing Manager at Juddmonte will join TPD in September 2025 in a newly created role as their Marketing Manager to shape and execute TPD's marketing strategy globally.

TPD provide cutting-edge GPS tracking, speed and stride data across 160 racecourses in 14 countries. Their advanced data powers products such as live In-Running odds, performance metrics, race visualization and fan engagement content.

Will Duff-Gordon, CEO Total Performance Data announced: "We're thrilled to welcome Anna to the TPD team. One of our core values is hiring people who genuinely love the sport--and Anna's passion for racing, clear from her time at Juddmonte, is no exception. We were especially impressed by her outstanding contribution to Juddmonte's marketing efforts, and we're excited to see her bring that creativity and drive to TPD.

As we continue expanding our global fan engagement work--from Ascot to Meydan to the Breeders' Cup—we look forward to Anna helping take TPD's marketing and brand to the next level. With her on board, we're even better placed to shine a brighter light on the performance stats hiding under the equine bonnet across the 14 countries we proudly serve."

Anna Alcock said: "I am thrilled to be joining the expanding team at Total Performance Data (TPD) whose racing insight and AI-driven products are being adopted at a fast pace across the racing and betting industries. I am looking forward to harnessing this to showcase TPD to more countries, industry participants and racing audiences globally."