Lane's End to Sponsor BC Series on NBC
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Lane's End, one of the world's leading Thoroughbred breeding farms, has been named the presenting sponsor of the "Breeders' Cup Challenge: Win and You're In" series on NBC and NBCSN.
The "Breeders' Cup Challenge: Win and You're In Series Presented by Lane's End Farm" consists of 10 telecasts from the nation's premier tracks, featuring automatic qualifying races leading into the Breeders' Cup World Championships, Oct. 30-31.
NBC and NBCSN will also televise live the Breeders' Cup World Championships from Keeneland. The complete television schedule can be found at this link.
The series continues on Aug. 8 with the $1.25 million Whitney Stakes (gr. I) for 3-year-olds and older at Saratoga Race Course, with the winner receiving an automatic berth into the $5 million Breeders' Cup Classic (gr. I). The 2014 Belmont Stakes (gr. I) winner Tonalist and 2015 Metropolitan Handicap (gr. I) winner Honor Code are among the 10-horse field.
"Lane's End is always eager to support the industry, particularly at its highest level. And no set of races anywhere shapes the sport like the domestic and international events of the Breeders' Cup Challenge Series," said William S. Farish, owner of Lane's End near Versailles, Ky. "This is a partnership that we are very excited about and applaud NBC and Breeders' Cup for showcasing these great races for fans across the country."
"We are very pleased that Lane's End has made a strong commitment to the Breeders' Cup Challenge series," said Craig Fravel, Breeders' Cup president and CEO. "The series has proven to be a great way for fans to get more involved in the Breeders' Cup and Thoroughbred racing leading to the Championships, and we are delighted that Lane's End has joined us in this effort."
In addition to its sponsorship if the Breeders' Cup Challenge Series, Lane's End has a been an official Breeders' Cup farm partner since 2007 and is the presenting partner of the Trackside Marquee Breakfast at this year's Breeders' Cup at Keeneland.