TwinSpires New Breeders' Cup Wagering Partner
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Breeders' Cup Ltd. and TwinSpires.com announced a multi-year agreement in which TwinSpires will be the official wagering partner of the Breeders' Cup World Championships and the title sponsor of the $1.5 million TwinSpires Breeders' Cup Sprint (gr. I).
Consisting of 13 grade I races and purses totaling $26-million, the Breeders' Cup will take place Oct. 30-31 for the first time at Keeneland Race Course in Lexington, and will be televised on NBC and NBCSN.
"We are delighted that TwinSpires has joined us as an official partner of the World Championships and the title sponsor of the Breeders' Cup Sprint." said Craig Fravel, Breeders' Cup president and CEO. "The high quality and standards of brand excellence and popularity of TwinSpires for its wagering customers are a perfect fit for our championships."
"The Breeders Cup championship races are amongst the best racing content on the planet and it's a natural fit for us to be the official wagering partner," said Ian Williams, vice president marketing for TwinSpires.com.
As the official Breeders' Cup betting partner, TwinSpires will receive exposure through a comprehensive package of television, digital, and print media benefits, including commercial time on NBC and NBCSN telecasts of Breeders' Cup Challenge series races and during the Breeders' Cup telecasts, according to a release. Additionally, TwinSpires will be the presenting partner of the morning line at the Breeders' Cup post position draw Oct. 26 at Keeneland.
Xpressbet sponsored the Sprint from 2012-14.