Ratings More Than Double for NBC Racing Shows
Description:
NBC Sports Group's viewership for the "Breeders' Cup Challenge Series: Win and You're In—Presented by Lane's End Farm" jumped 136% year over year for the nine telecasts after American Pharoah's historic Triple Crown victory in the Belmont Stakes (gr. I), according to national data released by The Nielsen Company.
Collectively, NBC and NBCSN averaged 936,000 viewers for nine shows from June 13-Oct. 4, up 136% from last year's Breeders' Cup Challenge Series (397,000 average). In addition, viewers streamed 383,000 live horse racing minutes via NBC Sports Live Extra, up 315% from last year's series (92,000 minutes).
The series included American Pharoah's victory in the William Hill Haskell Invitational (gr. I) at Monmouth Park and his runner-up finish in the Travers Stakes (gr. I) at Saratoga Race Course.