After the Runway, Episode IV: The Moment

WATCH episode four of the original series “After the Runway: Esther de Jong’s Story.” Watch episodes one through three below.
The series was directed, produced and filmed by ABRFilms in Versailles, Ky. at Brookdale Farm and in Lexington, Ky. at historic Keeneland Race Course, the world’s premier Thoroughbred auction house and host of the upcoming 2015 Breeders’ Cup World Championships (Oct. 30-31). 
Over two years ago, de Jong, a Dutch model who has graced the runways for some of the most prominent international fashion houses in the world and who has starred in campaigns promoting iconic brands such as Karl Lagerfeld, Christian Dior, Alberta Ferretti, Hermes, Prada and Cavalli, strategically bred her mare, Suzee Sunrise, with one of the dominant 3-year-old Thoroughbreds of his generation, Eskendereya. This led to the arrival of Pink Cashmere who was named by de Jong after a Prince song.
The four-episode original series takes the viewer on de Jong’s journey as she looks to sell Pink Cashmere at the yearling sale at Keeneland and launch her brand within the Thoroughbred world. Along the way, viewers are introduced to Oscar, de Jong’s 12-year-old son, and Joe Seitz, director of sales at Brookdale Farm, as well as the process and preparation that a yearling undergoes to prepare for the big stage and what happens at the one of the world’s finest Thoroughbred auction houses.

Episode I: MEET INTERNATIONAL MODEL ESTHER de JONG

Episode II: ENTER BROOKDALE

Episode III: Welcome to Keeneland