NBC's BC Classic Ratings Up 46%
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Photo: Rick Samuels
American Pharoah winning the Breeders' Cup Classic.
The broadcast of American Pharoah's victory in the Breeders' Cup Classic (gr. I) Oct. 31 on NBC posted a 2.63/6 overnight rating—the best for the race since 2010.
The overnight rating is up 46% from last year's NBC primetime telecast (1.80/3).
The top markets for NBC's Breeders' Cup broadcast were Louisville, Ky. (8.6/17), New Orleans (6.1/9), Cincinnati (5.4/12), Dayton, Ohio (4.7/9), and Indianapolis. (4.5/10).