Sharp 'Investment' Brings Paul Fireman to the Preakness
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Paul Fireman is not a gambler.
He is, however, a risk taker.
Nearly 40 years ago Fireman spied a pair of sneakers at a trade show and on a hunch that the fitness craze was about to take off, bought the U.S. distribution rights from the England-based manufacturer for $65,000.
The shoes, named after a small antelope in Africa, were called Reebok.
Eventually Fireman became the company’s CEO.