The Story of Horse Racing and Bourbon

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For years, I’ve unofficially tracked bourbon sales in Kentucky liquor stores. Anecdotally, store managers and owners have told me their top three volume brands were Woodford Reserve, Maker’s Mark, and Buffalo Trace. Jim Beam, Evan Williams, Henry McKenna, Four Roses, Bulleit, and few others have cracked the top five from time to time, but the one and two position have been a steady stream of Maker’s and Woodford.

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