DraftKings New Breeders' Cup Sponsor
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Breeders' Cup and DraftKings Inc., a leading daily fantasy sports website, said Sept. 8 they have signed an agreement making DraftKings the exclusive daily fantasy sports site of the Breeders' Cup World Championships and the name-in-title sponsor of the $1 million DraftKings Breeders' Cup Filly & Mare Sprint (gr. I).
This year's Breeders' Cup will be held Oct. 31-Nov. 1 at Santa Anita Park. The Filly & Mare Sprint at seven furlongs will be run Nov. 1.
As part of the agreement, DraftKings and Breeders' Cup will develop media and entertainment programs designed to support the event at Santa Anita Park and on a national level, officials said in a release. DraftKings will offer 12 special contests awarding vacation packages and exclusive VIP access to the Breeders' Cup racing weekend.
Contestants can enter here: https://www.draftkings.com/BreedersCup.
"The wide-ranging popularity that DraftKings has established in daily fantasy sports is an excellent fit for the challenge and excitement of Thoroughbred racing and the Breeders' Cup," Breeders' Cup president and chief executive officer Craig Fravel said.
"Breeders' Cup has long represented excellence in horse racing, and we are excited to be its first fantasy sports sponsor," said Paul Liberman, DraftKings' chief marketing officer and co-founder. "We believe in the strong synergies in our offerings, and look forward to providing fun and engaging game options to Breeders' Cup fans."
DraftKings will also participate in a cross-promotional program at Santa Anita with the Breeders' Cup Betting Challenge, America's biggest live- money betting tournament in which players pay a $10,000 entry fee and wager on the 13 Breeders' Cup races over two days for an expected prize pool of more than $500,000. DraftKings will also award two complimentary player seats to the Betting Challenge for DraftKings contest winners through its daily fantasy sports contests.