The Positive Impact of Celebrities on Marketing and Promotion
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In my email inbox this morning was a press release from the Breeders’ Cup: “Breeders’ Cup Names New Celebrity Ambassadors Ahead of 2018 World Championships.”
Most media people would glance at the headline and move on, but not me.
You see, I constantly look at the horse-racing world from the eyes of a newcomer. On purpose, I try on their shoes. Every day.