Royal Ascot, Stars and Stripes Showcase Golden Age of U.S. TV Coverage


Not that long ago, horse racing essentially went dormant for a large part of America in the months between the Triple Crown and the Breeders’ Cup World Championships, with no sustained national television presence throughout the summer and into the early fall.
In 2011, the bottom had been reached and representatives of McKinsey & Co. issued a stark warning in an industry presentation that the sport was woefully inaccessible on widespread television and that fan development would be an inevitable casualty.