Minnick: Five Reasons Bourbon Outshines Vodka
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When you buy a bottle of vodka, you’re paying for the packaging, marketing and the hip celebrity endorsing it. You’re certainly not paying for flavor. The U.S. government defines vodka “to be without distinctive character, aroma, taste, or color,” according to the Alcohol and Tobacco Tax & Trade Bureau (TTB), the federal arm that regulates alcohol.