ABR Partner BODYARMOR Eyes Global Expansion with Coca-Cola Investment
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BODYARMOR, the fast-growing sports performance and hydration drink company co-founded by Mike Repole and a partner of America’s Best Racing, announced on Aug. 14 that Coca-Cola Company had acquired a minority ownership stake in the company.
Through the agreement, BODYARMOR will have the opportunity to gain access to Coca-Cola’s bottling system, enabling its brand to accelerate growth and exposure in order to meet increased consumer demand.