Winery to Sponsor BC Juvenile Fillies

The Breeders' Cup announced 14 Hands Winery is partnering with  the 2014 World Championships, and will be the name-in-title sponsor of the $2 million Breeders' Cup Juvenile Fillies (gr. I) Nov. 1.

 

As part of the agreement, announced in a release Oct. 24, 14 Hands and the Breeders' Cup will collaborate to develop media and entertainment programs designed to support the World Championships Oct. 31-Nov. 1 at Santa Anita Park, on a local and national level. 14 Hands wines will be served to the international guests attending the Breeders' Cup at all officially sanctioned events at Santa Anita and in the surrounding areas.

 

The 14 Hands Breeders' Cup Juvenile Fillies is run at 1 1/16 miles on the main track. Since its inception in 1984, 26 Breeders' Cup Juvenile Fillies winners have been voted Thoroughbred racing's Eclipse Award champion 2-year-old filly.

 

"We are delighted that 14 Hands Winery has joined us as an official partner and the name in title sponsor of the Breeders' Cup Juvenile Fillies," said Craig Fravel, Breeders' Cup president and CEO. "The high quality and standards of brand excellence exhibited by 14 Hands are a perfect fit for our Championships and offer enhanced marketing and experiential platforms at events throughout Breeders' Cup week." 

 

"Partnering with the Breeders' Cup is a great fit for our brand given our namesake celebrates the unbridled spirit of wild horses that once roamed eastern Washington, and that sense of history and adventurous spirit are embodied in the Breeders' Cup," said Martin Johnson, senior vice president of marketing at 14 Hands Winery. "We are excited to showcase 14 Hands' universal appeal at this prestigious event, including our bold, fruit-forward reds and crisp, juicy whites."