Reviewing ‘Bourbon Empire: The Past and Future of America’s Whiskey’
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As bourbon continues to thrive in the markeplace, American whiskey fanaticism has spilled over into the mainstream thanks to social media.
I mean, when did the Wall Street Journal start covering bourbon barrels?
This has led to new consumers entering the bourbon fold and geeks becoming grumpy, mad about Pappy Van Winkle’s impossibility to find and disgusted with unsavory distillery marketing practices. They often lash out on Twitter or Facebook, offering up rants that could humble the best Internet trolls in the business.