Breeders' Cup Fan Events to Benefit Aftercare
Description:
The Thoroughbred Aftercare Alliance (TAA), an official Breeders' Cup charity, is pleased to announce two exciting fan experiences to promote Thoroughbred Aftercare at the upcoming Breeders' Cup World Championships Oct. 31-Nov. 1 at Santa Anita Park.
On Saturday, Nov. 1, racing fans at Santa Anita can visit a special Green Screen photo booth on the first floor grandstand breezeway (next to the John Henry statue) and get the chance to "ride" a Breeders' Cup contender. For a $10 contribution supporting the retirement, retraining and adoption of former racehorses across North America, fans can have their picture superimposed onto a racing photograph of California Chrome, Shared Belief, past Breeders' Cup contender Game On Dude, or they may choose a Breeders' Cup Red Carpet background.
Tagged images can be immediately uploaded to social media accounts (Facebook, Twitter, or email) and fans will receive a souvenir "4 x 6" photograph. The booth is sponsored by Breeders' Cup, Daily Racing Form, Bourbon Lane Stable, and Equine Medical Center (Dr. Vincent Baker and Associates), and 100% of the proceeds will go to Thoroughbred aftercare.
"Since TAA's inception, we've been there to offer support as we must make sure our horses are taken care of after their running days are over. The TAA Green Screen Breeders' Cup event is a fun, interactive way to raise awareness and funds. We are certainly looking forward to it," said Breeders' Cup vice president of media and entertainment Peter Rotondo.
Additionally, the TAA launched Oct. 27 a video via social media entitled "All About the Horse." This fun, lighthearted parody video is based off the hit song "All About That Bass" and its purpose is to bring to life how donations to the TAA can help retired racehorses.
The video was a collaborative effort by TAA staff, volunteers and industry professionals from coast to coast. Shea Leparoux, who recorded the vocals for the video said, "I was happy to be a part of this project to help show the need for second careers for retired racehorses in a way that could reach a broad viewing audience."
The video may be viewed on the TAA's Twitter (@TBaftercare), Facebook and YouTube pages. Fans are encouraged to share the video using the hashtag #Allaboutthehorse. The Maryland Jockey Club has pledged $1,000 for the first 1,000 views to help drive views and donations to the TAA.