“All About the Horse” for TAA at Breeders’ Cup

Edited Press Release
The Thoroughbred Aftercare Alliance (TAA), an official Breeders’ Cup charity, is pleased to announce two exciting fan experiences to promote Thoroughbred aftercare at the upcoming Breeders' Cup World Championships, to be held Oct. 31-Nov. 1, 2014 at Santa Anita Park in Arcadia, Calif.
On Saturday, Nov. 1, racing fans at Santa Anita Park can visit a special Green Screen photo booth on the first floor grandstand breezeway next to the John Henry statue and get the chance to “ride” a Breeders’ Cup contender. For a $10 contribution fans can have their picture superimposed onto a racing photograph of California Chrome, Shared Belief, past Breeders’ Cup contender Game on Dude, or they may choose a Breeders’ Cup Red Carpet background. Tagged images can be immediately uploaded to social media accounts (Facebook, Twitter, or email) and fans will receive a souvenir “4 x 6” photograph. The booth is sponsored by Breeders’ Cup, Daily Racing Form (DRF), Bourbon Lane Stable and Equine Medical Center (Dr. Vincent Baker and Associates) and 100 percent of the proceeds will go to Thoroughbred aftercare.
If you are attending the Breeders’ Cup and would like more information about the TAA or have specific questions about the organization, representatives will be at the booth to answer all questions. 
"Since TAA's inception, we've been there to offer support as we must make sure our horses are taken care of after their running days are over. The TAA Green Screen Breeders' Cup event is a fun, interactive way to raise awareness and funds. We are certainly looking forward to it," said Peter Rotondo, Breeders’ Cup Limited’s vice president of Media and Entertainment.
Additionally, on Oct. 27, the TAA launched a video via social media entitled “All About the Horse.” This fun, lighthearted parody video is based off the hit song “All About That Bass” and its purpose is to bring to life how donations to the TAA can help retired racehorses. 
ALL ABOUT THE HORSE

The video was a collaborative effort by TAA staff, volunteers and industry professionals from coast to coast. Shea Leparoux, who recorded the vocals for the video said, “I was happy to be a part of this project to help show the need for second careers for retired race horses in a way that could reach a broad viewing audience.” The video may be viewed on the TAA’s Twitter (@TBaftercare), Facebook and YouTube pages. Fans are encouraged to share the video using the hashtag #Allaboutthehorse. The Maryland Jockey Club has pledged $1,000 for the first 1,000 views to help drive views and donations to the TAA.