Liqueur Love
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Liqueurs are perhaps the most underrated spirits category. They come in forms of sweet and sugary, floral, creamy, herbal, fruity, nutty, and many others. And they’re often the flavor booster to whiskey- , brandy- , rum- and tequila-based cocktails.
Spirits industry investors say this category is growing, likely because of the cocktail culture sweeping the country. But it’s so diverse that some subcategories, such as rock and rye, are blowing up, while others, such as sloe gin, remain stagnant.