Prairie Meadows Prepared if Sports Betting Approved
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Photo: Coady Photography
Racing at Prairie Meadows
Should Iowa lawmakers approve sports gaming this year, Prairie Meadows Racetrack & Casino will be ready to launch in quick order.
Sports book operator William Hill issued a Jan. 16 release announcing it had reached a partnership agreement with Prairie Meadows to provide sports book operations at the casino should sports betting become legal. The sports book operation would be subject to the approval of Iowa gaming regulatory authorities.
"We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state," said William Hill US CEO Joe Asher. "We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games."
Pending Iowa sports betting legislation and regulatory approvals, William Hill will operate a more than 8,600 square-foot sports book on the casino's Level 4, near the property's racing center. The area will feature a bar surrounded by state-of-the-art video wall technology for viewing sporting events and live betting odds.
"Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests," said Prairie Meadows president and CEO Gary Palmer.
"We are excited to expand our resort offerings with a fully renovated clubhouse that includes both our racing center and new William Hill sports book. Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests," added Brad Rhines, senior vice president and chief strategic officer of Prairie Meadows.