Big Ass Fans to Sponsor Breeders' Cup Dirt Mile

Big Ass Fans has launched a multi-year partnership with Breeders' Cup as an official corporate partner of the Breeders' Cup World Championships and name-in-title sponsor of the $1 million Breeders' Cup Dirt Mile (G1). 

The Breeders' Cup includes 14 races and more than $30 million in purses and awards and this year will be Nov. 1-2 at Santa Anita Park in Arcadia, Calif. As part of the partnership, Big Ass Fans will provide on-site custom comfort solutions for athletes and attendees alike at Santa Anita Park, Keeneland (2020), and Del Mar (2021).

The $1 million Big Ass Fans Breeders' Cup Dirt Mile is a grade 1 race for 3-year-olds and older and run at one mile on the main track. This year, the race will be Saturday, Nov. 2, and will be shown live on NBCSN.

"We are delighted to welcome another dynamically innovative global company in Big Ass Fans as a Breeders' Cup corporate partner and official race sponsor of the Dirt Mile," said Chris McNamara, Breeders' Cup senior vice president of corporate partnerships. "The reputation for quality, dependability, and ingenuity of Big Ass Fans' exceptionally engineered products is a perfect complement to the character and international prestige of the World Championships."

"Big Ass Fans has proudly served the equine industry since our company's inception, so partnering with the Breeders' Cup is a natural fit," said Big Ass Fans CEO Lennie Rhoades. "We provide premium quality and world-class comfort for our customers, and we look forward to doing the same for the attendees and participants—both human and equine—at the World Championships."