Pettigrew Named to Senior BC Position
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Bryan Pettigrew has been named to the position of Breeders' Cup senior vice president, marketing and sponsorship, it was announced Jan. 20. Pettigrew, who will be based in Lexington, will begin his duties Feb. 2.
Pettigrew will oversee marketing, business development, and sponsorship sales for the Breeders' Cup World Championships, which this year will be held Oct. 30-31 at Keeneland. Pettigrew comes to the Breeders' Cup from the National Thoroughbred Racing Association where he was senior vice president of NTRA Advantage for the past three years.
During this period, Pettigrew was responsible for soliciting and developing national sponsorships for the NTRA's member racetracks and affiliates within the U.S. horse racing industry. Pettigrew increased sponsorship revenues for the NTRA since 2012 by forging new partnership agreements with Lockton Insurance Brokers, Valvoline, Tito's Vodka, and Nationwide Insurance. His division also oversaw the partnerships with Office Depot, Sherwin Williams Paints, and John Deere, among others.
"We are proud to have selected a very talented, hardworking, and proven sponsorship sales professional in Bryan Pettigrew," said Craig Fravel, Breeders' Cup president and CEO. "Bryan's creativity and proven success in developing strong relationships and effective marketing partnerships inside and outside Thoroughbred racing will be terrific assets to the Breeders' Cup."
Prior to working at the NTRA, Pettigrew was founder and president of Dallas-based Affinity Sports Marketing from 2004-11. Affinity consulted Fortune 500 clients such as AT&T, McDonald's, John Deere, and Best Buy. Pettigrew and his team at Affinity managed and produced more than 30 national marketing and promotional events per year.
"As someone with a strong passion for racing, I'm very excited to be joining the Breeders' Cup team," said Pettigrew. "Breeders' Cup's world-class racing, hospitality, and international reach provide the opportunity for new sponsorships and marketing partnerships and I look forward to building on the momentum of the last few years."
"We thank Bryan for his many valuable contributions to the NTRA Advantage group purchasing program over the past three years," said NTRA president and CEO Alex Waldrop.