TVG, FanDuel New Breeders' Cup Wagering Partners

A new sponsorship agreement with FanDuel figures to open new wagering opportunities for this year's Breeders' Cup World Championships.

Breeders' Cup and FanDuel Group, which includes TVG, announced July 17 a comprehensive multi-year sponsorship agreement naming TVG and FanDuel official wagering partners of the Breeders' Cup World Championships Nov. 1-2 at Santa Anita Park.

The agreement gives TVG-FanDuel official partner status for four of its business units: advance-deposit wagering through TVG, and sports betting, daily fantasy sports, and on-line casino, all of which operate under the FanDuel brand. 

TVG will become the name-in-title sponsor of the $2 million Breeders' Cup Juvenile (G1) and the $2 million Breeders' Cup Mile (G1T) races. In addition, TVG will produce the Breeders' Cup Players' Show, which is a live, wagering-focused telecast of the World Championships that is sent to simulcast outlets around the world. TVG also will provide enhanced pre-race promotion, coverage, and recaps of Breeders' Cup Challenge Series races on its racing channel throughout the year. 

TVG and FanDuel will receive official sponsor designation, commercial units, and other promotional rights as part of NBC Sports' coverage of the Breeders' Cup and will be the presenting partner of NBCSN's "Betting the Breeders' Cup" show, which will air multiple times during Breeders' Cup week.

"We are excited to be back working with TVG and the FanDuel Group. TVG has been a longtime supporter of the Breeders' Cup and a good friend to the horse racing industry," said Breeders' Cup president and CEO Craig Fravel. "We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan."

TVG said the new agreement provides opportunity. For instance, FanDuel is developing daily fantasy sports applications for horse racing and will promote Breeders' Cup to its database of DFS players across the United States. 

"We are looking forward to not only enhancing our ability to cover the Breeders' Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders' Cup Challenge 'Win and You're In' Series," said Kip Levin, CEO of TVG and COO of FanDuel. "This is a great opportunity to bring horse racing and the Breeders' Cup front and center to our sports betting and daily fantasy customers and to introduce horse racing's championship event to the next generation of racing fans."